Digital Presses/Printing Equipment
The "Great Equalizer"
The digital revolution has been called the "Great Equalizer". Digital printing techniques let organizations economically pursue exciting new strategies - previously available only to those with very large budgets.
Without this expense, and with short production flexibility, you may now look at new and existing documents and projects differently.
This could be an audience of one or many targeting known interests. Essentially, information may be merged from almost any database. It may be used narrowly to easily and affordably addressing for geographic, demographic and/or vertical market applications. Or, include information pertaining to an individual with specific data. In either case, this variable data may be formatted to fill areas within a graphics file for simultaneous output.
Some examples would be documents such as:
Digital printing largely avoids the cost and inconvenience of obsolescence that has long plagued businesses.
Historically consumer's had little choice but to pursue a strategy of mass-producing printed pieces for per piece bought cost effectiveness. This was largely due to the cost of setting up and running a print job.
Unfortunately, many types of items are often subject to frequent revision causing them quickly to be outdated. Such as (to name a few)
When produced digitally, there's no need to produce more pieces than actually necessary. Meaning you only make what you require and not a large stock pile. When changes are necessary, digital files may be updated with ease and output for distribution when needed with little expense.
Businesses are noticing that the cost per piece used may actually be a much better measurement of an items value. Although on the surface unit prices may appear higher (in larger quantities) when spoilage and inaccuracy exposure costs are factored the true cost of product soars.
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